World’s supercars display this week in Dubai

Globally, motor shows from Frankfurt to New York were already facing some big questions about market relevance amid a changing audience before Covid-19 stopped the world and, with it, shut down car factories for eight to 12 weeks in 2020.

Add to this the well-reported microchip shortage that dwarfs this pandemic disruption for supply, and car sales have been hit hard across the region for more than 18 months.

With both the automotive and exhibition industries adapting to massive change, No Filter DXB is tagging its lifestyle festival on to the closing weekend of the Dubai Fitness Challenge and will present a range of sporting activities for visitors, including a floating football pitch by adidas, padel tennis, 3x3 basketball courts, night cycling and skateboarding displays.

A collection of the world’s most expensive supercars will leave Dubai Harbour at 8.30am and snake their way through JBR, behind JLT and drive back to Dubai Harbour where the cars will remain on display for public viewing.

Among the many non-automotive attractions are a skate park, basketball courts, roller disco and street art, while those looking at alternative ways to get their four-wheeled, fuelled fix can enjoy sand buggy rides, take the passenger’s seat in a drift car for some high-speed skids or watch a supercar parade.

The show is open from 5pm to 10pm on Wednesday, 3pm to 10pm on Thursday and from 11am to 10pm on Friday and Saturday. Tickets are available online through Platinumlist from Dh60 ($16).