In contrast to the 2022 FIFA World Cup, human rights
The New York Times reported that despite spending millions of dollars to be associated with the biggest sporting event in the world, many businesses and even associations of some participating nations are taking steps to keep their brands out of the host nation for this year's World Cup.
Qatar has always made an effort to improve its dismal record regarding workers' rights, human rights, and other issues, but instances of mistreatment continue and continue to make for compelling news stories, particularly in Europe, where the World Cup in Qatar continues to be a target of protest and harsh criticism of those involved.
The newspaper made note of the fact that some businesses passed up the opportunity to profit from the biggest and most watched sporting event on earth. For instance, the ING Group, a significant global provider of financial and banking services, which sponsors the Netherlands and Belgium national teams, elected not to profit from the World Cup.
As a result, the Danish Federation stated, "participation in the World Cup finals is primarily about sports participation and not advertising World Cup events." No sponsors of the squad would engage in any commercial activity in Qatar.
Qatar has always made an effort to improve its dismal record regarding workers' rights, human rights, and other issues, but instances of mistreatment continue and continue to make for compelling news stories, particularly in Europe, where the World Cup in Qatar continues to be a target of protest and harsh criticism of those involved.
The newspaper made note of the fact that some businesses passed up the opportunity to profit from the biggest and most watched sporting event on earth. For instance, the ING Group, a significant global provider of financial and banking services, which sponsors the Netherlands and Belgium national teams, elected not to profit from the World Cup.
As a result, the Danish Federation stated, "participation in the World Cup finals is primarily about sports participation and not advertising World Cup events." No sponsors of the squad would engage in any commercial activity in Qatar.
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