Facebook's New Tool to Protect Reels Creators from Theft

 

The tool can also be used for Instagram Reels shared via Facebook             

Facebook's New Tool to Protect Reels Creators from Theft

On Monday, Meta launched a new tool for Facebook content creators to help them protect their content from theft. 

Meta launched Facebook Content Protection, a smartphone-based tool designed to detect instances where original Reels created by a content creator are being used and published on Facebook without their permission.

If a creator is notified that someone else is using their Reels, they will also have the ability to block the Reels from appearing on both Facebook and Instagram, or to track the Reels' performance and optionally add links attributing their content to them, according to a report by TechCrunch. 

Content creators can also choose to forgo demanding the Reels be blocked, allowing them to continue appearing on Meta's platforms.

Meta stated that adding the Content Protection feature is part of its efforts to help original content creators achieve success on Facebook without having that success stolen by impersonators. 

As part of this initiative, Meta said in July that it had removed approximately 10 million accounts impersonating top creators and taken action against 500,000 accounts involved in abusive behavior or fake interactions.

While the new system also protects original content posted on Instagram, it requires creators to post their Reels to Facebook for them to be tracked. This also applies if Instagram uses its Share to Facebook feature. This move may encourage more creators to share their work on Facebook as a result.

Meta said the new content protection system is automatically available to creators on Facebook’s monetization program who also meet enhanced integrity and authenticity standards. Additionally, the new program is accessible to Facebook creators using the Rights Manager tool.

The tool uses the same matching technology that Meta’s Rights Manager currently uses for copyright holders. The system will display the match percentage for each result, along with other details such as the number of views, followers, and monetization status.

The company explained that it gives content creators the ability to specify whether and how the system will report matches. For example, if a creator allows another account to use their content, they can add that account to their "Allowed" list so that duplicate reels are not automatically flagged.