Investors await Apple's event to assess its progress in AI

What will Apple announce?                                                        

What will Apple announce on September 9?

Apple will host its annual fall event on September 9, according to an announcement on its website, where the company is expected to unveil a range of its latest devices. The event will be held at the Steve Jobs Theater at Apple's headquarters in Cupertino, California, and will showcase the company's efforts to integrate artificial intelligence into its devices.

The event will be closely watched by investors concerned that the company is falling behind faster competitors in the race to deploy AI features. Apple is expected to unveil its latest iPhone lineup during the event, the iPhone 17, which will include an all-new model that will be the thinnest iPhone ever, expected to be called the iPhone 17 Air.

The company is also expected to launch new entry-level and premium Apple Watch models, a new generation of iPad Pro tablets, and a faster-performing version of the Vision Pro glasses, according to several reports. Additionally, Apple may also unveil a new generation of its AirPods Pro wireless earbuds, AirTag devices, an Apple TV 4K, and a HomePod mini.

Apple is facing pressure from tariffs imposed on imports to the United States from countries including its production centers, China and India. In June, Apple announced a range of AI and software features, along with a comprehensive overhaul of its operating system, redesigning its icons and menus to resemble what it calls "liquid glass."

However, Apple's delay in entering the AI ​​market has left it lagging behind the market's giants. Smartphone manufacturers such as Samsung, as well as Chinese companies Honor and Huawei, have taken advantage of the gap left by Apple in the industry, attracting customers with their own AI features. You can watch Apple's event live on September 9th on its official YouTube channel and on the company's website.